Transforming Your Digital Presence: Web Design + Development Services
What is brand marketing + why
is it important?
When we say brand marketing, what comes to mind? A logo? A catchy tagline? A signature color? You’re right—those are part of a brand’s identity. But here’s the thing: they’re just tools; it’s how you use them that makes the impact.
Memorable brands extend what's written in their brand book to every customer touchpoint, conveying their identity in every interaction, from Instagram to IRL encounters.
Disco Ave is here to help you build the solid foundation for a timeless brand.
Why you need a brand marketing agency
You likely have a vision of what you want your brand to be. The right creative agency will work with you to build upon that idea until your initial sketch becomes a masterpiece. They’ll ensure your vision stays at the heart of the process, while helping you leave an unforgettable mark.
That’s where we come in. Together, we’ll build a distinct brand identity and narrative, equipping you with the tools to deliver exceptional experiences at every touchpoint. We’ll define your brand’s mission, highlight your unique selling points, and effectively communicate your brand’s spirit—from your logo to your tone and beyond.
Get inspired
Branding Success Stories
Desert Works Propulsion’s branding revamp reflects its industry-leading expertise and innovative spirit. Bold, vibrant colors exude dynamism and progress, while clean lines and modern typography convey professionalism and reliability. The imagery subtly nods to the company’s roots, showcasing the beauty of natural landscapes and symbolizing DWP’s vision for the future of aerospace technology.
Client
Desert Works Propulsion
Solutions
Brand Strategy
Logo
Copy
Website
Social Media
For this podcast, we crafted a brand identity that bursts with fun, nostalgia, and a sense of community. Our design strategy included vibrant, whimsical cover art and custom episode visuals, all infused with a touch of 90s flair to keep the audience engaged and feeling connected. The messaging was carefully tailored to resonate with listeners, while our bold color palette and playful typography ensured a visually captivating experience. The result is a cohesive, playful look that draws millennial listeners in and fosters a loyal following.
Client
DWJBBF
Solutions
Brand Strategy
Logo
Podcast Art
Website
Social Media
Custom Illustrations
For this podcast, we crafted a brand identity that bursts with fun, nostalgia, and a sense of community. Our design strategy included vibrant, whimsical cover art and custom episode visuals, all infused with a touch of 90s flair to keep the audience engaged and feeling connected. The messaging was carefully tailored to resonate with listeners, while our bold color palette and playful typography ensured a visually captivating experience. The result is a cohesive, playful look that draws millennial listeners in and fosters a loyal following.
Client
Circle City Psychiatry
Solutions
Brand Strategy
Brand Tone + Copy
Logo
Website
Building A Brand Identity: Where To Start?
Brand Purpose
Your brand purpose is the reason you exist. It’s why you started your business and what keeps you going. It's the deeper mission or value that drives actions and decisions
Brand Identity
Your brand identity is the accumulation of various elements, including everything listed above, that together shape the perception of your brand. It includes visual, verbal, and written components that reflect your brand’s spirit, including logo, color palette, typography, imagery guidelines, tone of voice, and more.
Brand Values
Brand values are the guiding principles and beliefs that shape a brand’s identity, behavior, and interactions. They define what the brand stands for. Pro tip: These must be authentic. If not, your audience will see right through the facade and hollow promises.
Brand Guidelines
These are the rules of your branding. The do’s and don’ts, if you will. How, when, and where to place your logo. Tips for crafting on-brand messaging. The goal is for you to be able to hand your brand guidelines to any employee or third-party vendor and receive spot-on marketing materials in return.
Brand Personality + Tone of Voice
Your personality are the traits and feelings attributed to your brand, and your tone of voice is how you communicate that personality in your messaging.
Ready
to get started?
Ready to disco?
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Let's Party!
🪩
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